NIKE SWIM / PERRY ELLIS

PRODUCT LINE MANAGER

Performance Gear

Product Line Manager / Merchandiser:

While at Nike I have played a key role in driving innovation, improving profitability, and enhancing operational efficiency. I successfully led the development Nike goggles, achieving two patents pending and significantly increased the margin on new training-aid products by recommending more cost-effective materials. I also analyzed sales data to guide new product development and communicated the strategy effectively to the sales, design, and leadership teams.

•Product Creation: Using comprehensive market and consumer research managed the full lifecycle of hardgoods from briefing to commercialization. At each stage I aligned with brand initiatives to drive robust pricing and merchandising strategies.

•Analytical Skills: Analyzed global market to developed a strategy to refine each product categories determining where to grow and where to reduce.

•Communication and Leadership: Coordinated cross-functional teams through the product lifecycle, ensuring seamless collaboration and adherence to timelines across design, sales, sourcing, and marketing

•Revenue Planning: Set target MSRPs and verified costing to meet margins and revenue goals

•Strategic Planning: Created 4 year product roadmaps and created product franchises over time.

•Results: Successfully launched innovative (patent pending) products into the market that meet consumer needs while increasing overall product margin in the category.

BENCHMADE KNIFE COMPANY

PRODUCT LINE MANAGER

Custom Folders, Custom Cutlery, Limited Editions, Collabs

Product Line Manager:

While working at Benchmade I revamped their entire customs and cutlery line plan with consideration of buyer needs, technical feasibility and business objectives. That included discontinuing under performing skus, briefing in product through express lane channels (6 month launch window), and creating a long term business strategy. I also created a multi-year line plans for limited edition products (including collabs and gold class knives).

•Line Planning: Created multi-year line plan for custom, collabs, and limited edition knifes

•Product Creation: Developed briefs for express lane product (color refreshes) as well as new silhouettes. Worked with design, development, sales, and marketing to bring product to market.

•Communication: Presented product strategy and execution at key product creation meetings.

•Revenue Planning: Set target MSRPs and verified costing to meet margins and revenue goals

•Consumer Insights: Worked with professional chefs to understand unique consumer needs

•Database Accuracy: Maintained product attributes across multiple PLM software systems

•SKU Rationalization: Analyzed category for underperforming products and discontinued them

•Results: Revamped 3 unique categories. Briefed and launched products through 6 month express lane. Set up future products for strategic line expansions to be implemented over the next 3 years.

COLUMBIA SPORTSWEAR

COLUMBIA - Production Manager

SOREL - Industry Project

Production Manger:

At Columbia sportswear I have had the opportunity to lead a team of 150 associates at the distribution center, receiving over 3 million units a month for wholesale, retail, and ecommerce channels. While working as a production manager I have worked with the team to increase productivity and improved data management and reporting.

Industry Project - Consumer Insights:

Through the University of Oregon’s partnership with SOREL, I was able to work on an industry project. The goal was to provide consumer insights and competitive landscape to launch new footwear styles into warm weather climates. Our team was able to provide actionable recommendations using:

•Consumer Insights: Conducted focus groups, in depth interviews, and surveys

•Competitive Analysis: Charted competition in the marketplace, and used SWOT analysis

•Business Opportunity: Summarized qualitative and quantitative research into product recommendations for expansion into warm weather climates, a new category for SOREL..

BOGS FOOTWEAR

Product Line Manager

Product Line Manager:

Working at BOGS footwear contributed to the entire creation process from concept, brief, and execution. I was able to combine my love for science and art putting data together to create products consumers were demanding.

•Product Briefs: Created consumer driven product briefs for Men’s and Women’s 2021 footwear

•Strategic Planning: Created long term 3 year strategic plan for Women’s Snow category

•Seasonal Line Planning: Developed line plan for BOGS Spring/Summer 2021 sandals

•Trend Analysis: Monitored consumer trends and styling through social media, WGSN, retail experience, and brand knowledge

•Fit Testing: Led project for wide calf boot through fit testing and competitor research

•Results: Provided actionable reports, briefs and line plans for future product creation

OAKLEY SUNGLASSES

PROCESS ENGINEER

At Oakley sunglasses I worked as a process engineer in manufacturing and a liaison between product development and production. While there I gained a deep understanding of both creating new product for manufacturing as well as supporting new consumer products being launched.

•Product Creation: Created product briefs, sourced material, and developed new fixturing for internal manufacturing. Worked with product triad to successfully launch consumer products.

•Project Management: Led direct reports as well as cross functional teams through process improvement projects. Aligned team on key gates and dates

•Business Development: Developed KPIs to understand health of the sunglass lens business, led strategy meetings to determine projects for next 5 years to meet margin and quality goals.

•Data Management: Created actionable metrics for manufacturing to drive improvement projects.

•Results: Improved speed-to-market, decreased products on hold 13%, Decreased labor costs 10%, reduced quality issues 10%